The Label
Our mission at "Tune Twist Records" is built on one commitment: helping artists establish themselves successfully in the digital music world and supporting them every step of the way.
We offer a broad range of services – from discovering and nurturing new talent to professional music production. Throughout, we place great value on personal, expert guidance for our artists. Our focus spans a variety of genres, with a special emphasis on Schlager, pop schlager and party schlager.
Through our partnership with DistroKid, we give our artists access to the most important digital platforms and streaming services, including Apple Music, Spotify and TikTok, to maximize their reach and visibility.
If you don’t promote, you perish!
The same goes for music. Every single day, more than 100,000 songs are released, and every artist dreams of their music being heard. It’s a bit like playing the lottery, except here, you can actively tip the odds in your favor.
We can help, flexibly, or as your long-term partner!
Promotion
Strategy
A well-thought-out promotion strategy is essential for maximizing an artist’s visibility. Effective strategies include planning and preparation during the studio sessions, building pre-orders through single releases, creating a press kit, targeted social media promotion and advertising, and using a variety of promotion channels. Together, these measures help activate existing fans and reach new listeners alike.
Digital Marketing
Our digital marketing campaigns are built to use the latest trends and technologies to reach the widest possible audience effectively. We draw on a range of digital platforms and strategies to make sure our artists get the attention they deserve. Through precise targeting and advanced analytics, we continually optimize campaigns to maximize reach and engagement.
Event Management
Our event management is all about creating unforgettable experiences that forge a direct connection between our artists and their audience. With careful planning and promotion, we make sure every event is not just a meeting point for fans, but also a stage where artists can present their music and connect with their audience on a personal level. With an eye for detail and an ear for the crowd, we craft experiences that strengthen our artists’ brand identity and grow their fan base.
The quality of a song is not determined by recording technology alone. It is in post-production that true craft shows, where sensitivity and virtuosity make all the difference.
Studio Recording & Music Production
When choosing the perfect studio for each production and carefully shaping the post-production, we make sure every piece of music not only reaches the highest quality, but also has that certain something that makes it unforgettable.
Our access to a global network of top musicians lets us bring in the ideal studio players for every project, wherever in the world they happen to be. This strategic combination of first-class recording studios, talented musicians and our production expertise ensures that each artist’s unique vision is realized with precision and passion.
Our philosophy goes beyond pure technique – we create emotional experiences that move people deeply and stay in the memory. By weaving innovative production methods and creative approaches into every step of the process, from recording to mastering, we don’t just meet the latest standards in the music industry; we help our artists create works that are not only heard, but felt.
Small but mine: music that lasts
We also support our artists by offering exceptionally small runs for CD and USB releases, far below the usual industry minimums. On top of that, we offer a made-to-measure option where fans can pick their personal favorite songs, which we then compile onto the medium of their choice.
FAQ – Your Questions, Our Answers
The most important questions answered right here – for anything else, just get in touch.
Can anyone release their music through Tune Twist Records?
You’re very welcome to release your music with Tune Twist Records, as long as you’re not already under contract with another label. That said, we reserve the right to decline a collaboration without giving reasons. If we decide against a release, we’ll of course let you know.
Where will my music be released?
We make sure your music can be found by releasing it on Spotify, Apple Music, iTunes, Instagram/Facebook, TikTok & other ByteDance stores, YouTube Music, Amazon, Pandora, Deezer, Tidal, iHeartRadio, Claro Música, Saavn, Boomplay, Anghami, NetEase, Tencent, Qobuz, Joox, Kuack Media, Adaptr, Flo, MediaNet, Audiomack and more.
Do I really have to sign a contract with you?
Yes, a contract is necessary to formally define the collaboration. This includes band-transfer, license and artist-exclusive agreements that set out rights, obligations and revenue sharing. For artists who only want to use individual label services, we offer special contracts with a more flexible allocation of rights. Whatever the form of collaboration, a contract is essential to create a professional and transparent basis for both parties.
Can contracts be terminated again?
At Tune Twist Records and Tune Twist Verlag, we place great value on transparent and fair contract terms that protect the interests of our artists as well as our own as a label and publisher. Our contracts are designed to create a clear basis for our collaboration by setting out rights, obligations and the distribution of revenue in detail.
Contracts with us can be terminated; the specific conditions, including notice periods and any financial settlements, are defined individually in each contract. Beyond that, our contracts generally allow us to keep earning from works produced during the contract term even after it ends, to reflect the investments and efforts made in supporting our artists.
We offer a variety of contract models, from comprehensive exclusive agreements to specific service contracts that let artists receive targeted support in areas such as distribution or marketing. This flexibility lets us meet the different needs and career goals of our artists.
Whether it’s a full label partnership or individual paid services, signing a contract with us is essential. It ensures a clear arrangement of rights, responsibilities and revenue distribution. We’re convinced this is the best way to support a successful music career that benefits both sides.
With Tune Twist Records, will I find a partner who stays by my side for the long term?
At Tune Twist Records, we understand that building a sustainable music career takes time and that long-term collaboration is essential. We know many artists need years to develop their unique sound and reach a wide audience. That’s why we believe in a lasting partnership.
Our goal is to develop a deep understanding of each artist’s needs and goals and to build a foundation of trust that lets us grow and succeed together. A long-term relationship like this isn’t only good for artistic expression, it’s crucial for building a lasting career in the music industry.
How big is my percentage share of the revenue?
An artist’s percentage share of the revenue can vary widely and depends on many factors, including the type of contract with the label. In streaming, on platforms like Spotify, analyses show that despite the huge number of artists, only a small share earns significant income.
We can’t give exact figures for Tune Twist Records in general terms, but the artist’s share can be up to 70%, depending on the individual contract. It’s important to discuss the contract details carefully to understand exactly how revenue is split.
For more information, just reach out and ask us your questions.
How do I get my money?
At Tune Twist Records and Tune Twist Verlag, we understand that financial transparency and a fair distribution of revenue are crucial for a trusting collaboration with our artists. Depending on the individual contract terms we agree on together, your earnings are paid out accordingly.
To give you a complete overview, we provide access to a secure online area. There you can track every transaction and get a transparent view of your earnings.
This system makes sure you always know exactly how your works are performing financially, and it lets us work together on your long-term success.
How does a collaboration begin?
A collaboration with Tune Twist Records starts with open and transparent communication. First, we want to learn more about you and your music. You can reach us through our website or directly by email.
Next, we have a personal conversation to talk about your artistic goals and the possibilities for working together. Based on that, we develop an individual plan that fits your goals and define the contract details.
Ready for the next step?
Tell us about yourself and your music – we’d love to hear from you.
Get in touch